Marketing is obviously designed to generate leads – without doing that, there’s not a huge amount of point to it. The difficulty is in ensuring that the leads that are generated are the right ones, the ones that will convert into paying customers, the ones...
Every successful business, large and small, should know their past and current business trends and have a clear view of where they’re heading. Why not use this time to take stock of where you are, what is working and what isn’t? So what is a Marketing...
I am passionate about building key strategies and marketing plans. They help me focus, give me a buzz and makes sure I know what I am doing for the next 12 months or longer. For me, there is something therapeutic about locking myself away and...
Neither sales nor marketing work in isolation – to get the best returns for any business, they need to be closely aligned. Often there is friction between sales and marketing, because they’re such different specialities, with differing short-term goals. Effective alignment between sales and marketing is...
Marketing lies at the heart of your business’ success – without it, you may offer the best product or service in your industry but none of your potential customers will know about it. Marketing connects you with the people who have a need for what...
As you may have noticed, the use of social media has risen since the COVID-19 pandemic began. With the nation being told to stay home, scrolling through our social media feeds is a way to maintain contact with friends and family, be entertained, and stay...
The stated purpose of the Coronavirus Job Retention Scheme is to allow employers to claim for costs of employment “in respect of furloughed employees arising from the health, social and economic emergency in the United Kingdom resulting from coronavirus”. The scheme allows employers to place...
We’re in this together and most of us are now working from home and operating what can only be described as business unusual. This gives us the opportunity to make sure we’re as ready as we can be, to bounce back when things get back...
Though there are a fair few sales jobs to choose from, competition can be extremely tough. This is why it’s vital to take note of best practices and apply for jobs with these in mind. Not only does this give you the best chance of...
It isn’t uncommon for businesses to hire brand new salepeople and immediately throw them in at the deep end, completely bypassing any form of sales coaching. This isn’t something that we’d recommend. Sales coaching is a huge part of building a strong team of skilled...
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