05 May Why Marketing?
Marketing lies at the heart of your business’ success – without it, you may offer the best product or service in your industry but none of your potential customers will know about it. Marketing connects you with the people who have a need for what you offer, and provides a way for them to get to know, like and trust your brand.
Effective marketing strategies are designed to use all the tools available, to make sure your message reaches your customers. Making sure the right people hear about your business is key. In today’s world there are many avenues for businesses to promote themselves, the trick is to use the right ones to reach your target audience.
Done well, and approached as a commercial, business-led operation, marketing can help you:
- Boost sales from current and new customers
- Increase sales conversion through successful lead management
- Strengthen brand and reputation
- Improve efficiency and reduce task repetition through automation
- Increase sales through targeted demand generation activities
Lead with content and ensure that everything you do is relevant, not only to your reader, but to your business and your goals too. It’s not about a bunch of promo items, it’s about engagement.
Times are changing, now more so than ever, and it is my belief that the world we will become will be a new one. And you and your business needs to be prepared!
Ensure you spend time looking at:
- Aligning sales and marketing
- Build your marketing strategy for tomorrows world – be prepared
- Take a deep dive into your customer journey
- Do you know who your ideal client is? If not – make sure you do!
Sometimes people consider marketing to be a cost, which can be cut when budgets are tight. Which is understandable, if your marketing isn’t working for you, but done well, it’s much more than a cost – it’s a revenue-enhancing, sales-generating tool.
Marketing covers so much that it’s impossible to explore the whole topic in just a short blog post, but the crux of it is using the right tools to reach your desired audience.
Thanks to our guest blogger Sofia Dahlqvist – Managing Director of 55 Connect Ltd